While wasting time during lunch at our brand new downtown office today, I stumbled across Art Backwash, a blog by Von Glitschka. In one of his posts, he took it upon himself to design a logo for the devil.
Those of you who are about ready to click the red shiny ball (or the “X” for PC users)….wait.
The post starts by brining readers up to speed by talking about the verse in Revelations 13:18, that references the mark of the beast. He then proceeds to challenge himself to think of how the devil would sell his “mark” from a marketing and design point of view.
Glitschka makes the obvious point that, Bible-believing or not, it would be fairly tough to get anyone to have the number 666 on their hand…much less their forehead. So using this rationale he decides to see what he can create as a brand logo for the devil. His constraints are:
- “666″ has to be in the logo.
- A brand name has to be developed. (Think “Zoloft”, “Viagra” or “Crestor.”)
- Must use “Red”. (Satan owns this color. Sorry “Target” and “Coke.”)
- Spend no more then 30 minutes on it. (Have work to do.)
- Approach it like a corporate client.
- No cliches. (Think “Devil Horns” and “Trident.”)
What I learned from this post wasn’t that it’s a good idea to take 30 minutes out of your day in an attempt to create a logo for the master deceiver. I learned that taking 30 minutes a day (or even a week) and pushing myself to create something presentable is a great way to stimulate the creative juices.
Click here to see Glitschka’s two logo solutions…and stay posted for some 30 minute exercises.This entry was posted in design, educational and tagged brand logo, design exercise, Von Glitschka. Bookmark the permalink.