and the angels sang…

Well, the Polaroid angels anyway. Just saw this today posted on Fill/Stroke.com

Essentially, a group called Impossible b.v. has acquired Polaroid’s old equipment and factory and plans to re-invent and start production of instant film for vintage Polaroid cameras.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup.

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