One of my absolute favorite places to go when I’m searching for vintage inspiration is ISO50. This guy (Scott Hansen) has some amazing work. From typography to music, from tshirts to an exclusive Obama poster, he’s got it all. I just can’t get enough of his style.
In his words, he originally started his site to showcase his design work, but over the years, it’s turned into a shop, clothing line and blog. He once worked for Adobe, but gave it up to work as a freelancer, and from there to designing for himself full time.
Of his work he says, “Design, to me, is the search for efficiency. Efficiency in conveying a message, efficiency of form.”
“It is these constraints that force us as designers to reveal the core of the idea we are trying to express and to seek the most direct route to it. In this way, all of the periphery and excess of illustration and fine art can be shed to expose the roots of visual communication and express them in a concise and instantly understandable form.”
Yet at the same time, he warns fans that he doesn’t take himself or his work seriously.
And that folks, is what makes the work even better.