All of the content generated for this book is based on an attempted re-enactment of Raymond Queneau’s Exercises in Style. Using a set of rules and parameters, I created a set of conditions meant to expose the inherent themes of the new content and produce a new design.

An exploration of visual territory through analog forms —a process of making, accessing, and critiquing everyday objects in order to critique the structure of materials and media.

By stripping away typography, symbol and language, analog forms are a way to reexamine how we think, see, and interpret visual material.

The World, The Collective, The Secrets is a publication of the 2015 MFA in Design program at California College of the Arts. It is an archive that looks past individual inquiries in favor of a collective voice. It is a zeitgeist - a cumulation of topics addressing the current state of design. These topics include: the relationship between analog and digital, the cost of higher education, tech-industry buzz words and the media’s greater effect.

8.5” x 11” on newsprint // San Francisco // First edition: 1,000 copies // 2015 // ccamfadesign.com

Art Direction by: Beth Abrahamson, Brooke Francesi, Elizabeth Vaughan

Temporal letterforms have the ability to manifest themselves in both static and kinetic ways, as well as physical and digital ways. Suspended in Time is a series of physical, kinetic letterforms captured in both time and space.

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"Faces of type are like men’s faces. They have their own expression, their complexion, their peculiar twists and turns of line to identify them immediately to friends, to whom each is full of identity.” — J.L. Frazier 

Everyday we interact with words, letters, and numbers through reading and writing — rarely do we stop to contemplate the aesthetic arrangement of these forms. This BFA thesis project focused on typography as the basis of design in order to educate and help the general public appreciate letterforms as physical structures in dynamic relationships.

Designed in contrasting typographic modes — expository, representational, sympathetic, ambiguous, antithetical, and biomorphic— the black and white posters are direct representations and hybrids based on the "Biased" text from the book, Exercises in Style by Raymond Queneau. 

The final color piece is a hybridized poster promoting a fictitious film festival, Our Biased Condition, featuring ten controversial documentaries. Each of the documentaries reveal the human condition to bias, particularly in political, social, and environmental circumstances and events.

Frameline36
Campaign for the largest and longest running LGBT film festival in the world.

Linchpin Entertainment
Logo Concept: A media and production company based in Vancouver, B.C.

Lynn David
A handbag company that blends a passion for creativity and love for handbags and fabrics

Tomboy Tailors 
Made-to-measure fine clothing for women and men who enjoy dressing exceptionally well.

The West End: 
The second-oldest neighbourhood in Vancouver and built around the streets of Davie, Denman, and Robson, the West End offers great shopping, dining, and nightlife.

San Francisco Tsunami Swim Club
Logo Concept: A masters-level swim club with both swim and synchronized swimming teams

Good Table
Logo Concept: An easy way for busy, young professionals to make seasonal, local meals, Good Table delivers fresh food each week with simple preparation instructions and food source information.

Present Purpose
Logo Concept: Empowering women and girls impacted by poverty, violence and inequality through collective, informed giving.

A few rejects that I just can't let go.

Making Fun: Making Fun is a subsidiary of News Corp. that develops games for smartphones, tablets, and Facebook. B'stro was charged with designing their logo — here are a few throw-aways.

The West End: The West End is a neighborhood in Vancouver, B.C. comprised of three distinct areas, shopping, dining, and nightlife. The new brand needed to pay homage to the location and history of the neighborhood. Designed at B'stro.

CAAMFest: This campaign marked a turning point for the traditional Center for Asian American Media (CAAM) Film Festival. CAAMFest 2012 was an 11 day event that celebrated Asian film, music, and food. 

Meant to engage everyone from tots to adults, Faces of Type is an interactive, experimental alphabet that plays with the idea of literal faces of type.

Word Poems is a study in imagery and interpretation; handwritten words convey feelings invoked by the viewer of certain photographs.

The words are arranged in such a way — in a sequence — so that the collection of words becomes a poem that replaces the photograph. The process of tracing and arranging the words submitted by each person replaces the process of capturing the image on film. Process replaces process.