Last semester I was assigned a project intended to test my idea of ethical design. I honestly can't say this project accomplished it's goal, because I had no choice as to whether or not I could accept the project. If I didn't complete it, I didn't get a grade. Nonetheless, my campaign was to promote smoking. I really wanted to stay away from the stereostypical "smoking makes you cool and sexy." My goal was to focus on the campaign and the people in the campaign rather than focus on smoking.
Overall, I was fairly pleased with the end product. Shots of a few of the deliverables below...
