Brainchild of Purpose, a design firm in the UK.
"For their first Christmas, newly established printers Greenford Printing wanted a memorable way to promote their business and at the same time wish their valued clients a 'Merry Christmas and Happy New Year'.
By building on the familiar language of colour specification, Pantone swatches initiated the main theme for our concept. ‘Panettone’ createda colourful twist on the traditional Italian Christmas cake.
The Panettone boxes arrive as a set of 5, featuring special dates from Christmas Eve to New Years Day, each one representing a different pantone colour.
A big hit in the 2007 McNaughton Review, the design was Joint Winner in the Direct/Promotional category and Highly Commended in Packaging."
From The DieLine.