One of my most favorite parts of what I do at Aptera is designing the Christmas cards, and I've been lucky enough to snag that gig three out of the four Christmas's I've been there. This year, we sent out a mass Thanksgiving card and decided to ramp up our efforts for an all-out holiday package for our "VIP" clients.
There wasn't a specific budget for the packages, but we wanted to stay as inexpensive as possible while still sending out something memorable...and what's more memorable than a four-pack of Aptera-branded beer?
All of the printing, assembly, and label-scrubbing was done in-house, so the only major cost was the beer.
