I've been working on some new branding for my sister-in-law's photography business. She is an amazing photographer with a knack for catching those beautiful, vulnerable moments with children, couples, and families. You can find her most recent work on her blog. My goal was to create a logo and collateral that portrays the natural, organic feel of her photos. There are a few things still in the works, but I just couldn't wait to post a sneak peek of some of the designs we've been working on.
I feel slightly vulnerable putting this out on the interwebs, because I know that this completely pales in comparison to any fashion designer's sketches. Even though I feel exceptionally vulnerable, I'm still very excited to show this work for two reasons. First, it's my first attempt at fashion design (if you're wondering, I love it), and second, it is my first attempt at "painting" in Photoshop...ever. While some (most) of the proportions are completely out of control (figure drawing was never my thing), I'm pretty proud of what I have to show.
The goal for this project was to design a logo for a new clothing company, a line of 6 complete outfits, a sample hang-tag, a magazine ad, and a website mockup. Inspired by Shephard Fairey's graphics for the Saks Fifth Avenue Spring marketing campaign, I created a Cold War era, military-style couture company called Die Wacht.
I would love to hear some constructive criticism on any of the pieces showcased here. (Not shown is the dogtag style hang-tag and the other 3 fashion sketches.)
